Prime Access, an agency representing Merck pharmaceuticals was looking for various hand writing styles, representing several real personalities likely to be benefitted by their HIV product, "Isentress" and so another campaign — this one in print ads, was serviced by my handwriting script designs. I was chosen to develop various handwriting styles to represent different personalities, the later from a pool of real people, selected from the target market for this HIV medication,  who had been photographed for the print campaign. Agency: Prime Access, NY.  Design direction: Margarita Pesces. Creative direction: Yury Vargas.
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