I got a call from the art director, Jurek Miroslaw, of this New England magazine, to redesign the masthead. The previous script was kind of 'dashed off', as it were. Still, due to the existing equity of the publicatioin, I was told to keep the basic "DNA" of the script intact, while giving it more grace and legibility - both parts of that equation which I love to do - adapting from an existing style, to make it work. The Esquire Magazine logo was also indicated as an ideal to pick up on.
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