Also for Victoria's Secret Beauty, I had the privilege of working with their outstanding creative department on this "ribbon script", having been given the general style that they were going for. As one can see, this was not meant to be the kind of 'glossy' ribbon where color gradients throughout define the light and shade areas as the ribbon turns. It was meant to be realistic though in as much as the ribbon would not curve around so as to give perfect control, for instance over letter weights (thicknesses). And, this approach worked out well, for there were quite a lot of words that got drawn this way. The script adorned several holiday gift boxes, occasionally in repeat 'patterns' such as this one.